About
Highly analytical and results-driven Product Manager with a proven track record in driving product development from ideation to launch, enhancing user experience, and optimizing conversion rates. Expert in leveraging user research, data analysis, and cross-functional collaboration to deliver impactful product solutions. Skilled in UX/UI design, API integrations, QA protocols, and strategic Go-To-Market planning. Passionate about building innovative products that solve complex user problems and achieve significant business growth.
Work
Summary
Driving product development and user experience enhancements for a B2C investment application, focusing on strategic roadmap execution, UX optimization, and cross-functional team leadership.
Highlights
Spearheaded the end-to-end product roadmap for a B2C investment application, overseeing the delivery of 70+ dev-ready screens within 3 months, collaborating with a freelance designer and a 2-pod development team.
Identified and resolved over 15 critical UX friction points in a legacy application using advanced usability testing (card sorting, multi-armed bandit experiments), leading to targeted redesigns that significantly enhanced user satisfaction and retention.
Designed and implemented new UX flows and wireframes, informed by 40+ user interviews, to resolve critical navigation and usability gaps, resulting in a remarkable increase in funnel conversion from 5% to 88% during beta testing.
Authored comprehensive Product Requirement Documents (PRDs) and API specifications, managing critical integrations with CAMS, e-KYC, Digio, UPI e-mandates, and Smallcase APIs, and resolving over 30 API vendor edge cases to ensure robust system reliability.
Orchestrated QA protocols for functional and non-functional testing, developing over 100 test cases that reduced critical bug incidence by 60% pre-release, ensuring product stability.
Drove strategic alignment by presenting quarterly product roadmaps to senior stakeholders, securing cross-functional buy-in for tech and customer experience (CX) priorities, and co-creating Go-To-Market (GTM) materials to enhance sales team effectiveness.
Summary
Contributed to product strategy and development through extensive user research, market analysis, and product documentation, playing a key role in a successful MVP launch.
Highlights
Led extensive user research, conducting over 200 interviews across 30 Mumbai colleges, which identified a new target market and yielded 3 major strategic market opportunities for future product development.
Partnered with Senior Product Managers to prioritize key features, contribute to product roadmap definition, and develop detailed user personas, flows, and mock-ups, significantly influencing product ideation and strategic alignment.
Developed and maintained comprehensive product documentation, including PRDs and Go-To-Market (GTM) plans, which underpinned a highly successful MVP launch, garnering over 400 sign-ups within the first 15 days and exceeding initial projections by over 150%.
Summary
Focused on enhancing user engagement and conversion through data-driven insights and strategic campaign execution.
Highlights
Executed targeted user research to uncover end-user expectations, directly contributing to a 15% increase in Conversion Rate Optimization (CRO) through the development of clear and engaging website copy.
Performed in-depth analysis of user flows to pinpoint critical drop-off points, subsequently implementing re-engagement campaigns via WhatsApp and email that successfully reduced customer churn rate by 20%.
Languages
English
Fluent
Skills
Product Management
Product Roadmap, PRD (Product Requirement Document), API Specifications, Go-To-Market (GTM) Strategy, MVP Development, Feature Prioritization, Stakeholder Management, Cross-functional Collaboration.
User Experience (UX) / User Interface (UI)
UX Research, Usability Testing, Card Sorting, Multi-armed Bandit Experiments, UX Flows, Wireframing, Mock-ups, User Personas, Figma, Miro.
Data Analysis & Growth
Conversion Rate Optimization (CRO), Churn Rate Reduction, User Flow Analysis, A/B Testing, Market Opportunity Identification, MixPanel, Google Analytics, WebEngage, Moengage.
Technical Skills
Excel (Lookup Functions, Pivot Tables), SQL (Data Querying, Joins, Data Filtering), API Integration, QA Protocols, Test Case Development.
Project Management Tools
JIRA, Notion.