Bhashwati Pyne

Spearheaded the end-to-end product roadmap for a B2C investment application, overseeing the delivery of 70+ dev-ready screens within 3 months, collaborating with a freelance designer and a 2-pod development team.

Identified and resolved over 15 critical UX friction points in a legacy application using advanced usability testing (card sorting, multi-armed bandit experiments), leading to targeted redesigns that significantly enhanced user satisfaction and retention.

Designed and implemented new UX flows and wireframes, informed by 40+ user interviews, to resolve critical navigation and usability gaps, resulting in a remarkable increase in funnel conversion from 5% to 88% during beta testing.

Authored comprehensive Product Requirement Documents (PRDs) and API specifications, managing critical integrations with CAMS, e-KYC, Digio, UPI e-mandates, and Smallcase APIs, and resolving over 30 API vendor edge cases to ensure robust system reliability.

Orchestrated QA protocols for functional and non-functional testing, developing over 100 test cases that reduced critical bug incidence by 60% pre-release, ensuring product stability.

Drove strategic alignment by presenting quarterly product roadmaps to senior stakeholders, securing cross-functional buy-in for tech and customer experience (CX) priorities, and co-creating Go-To-Market (GTM) materials to enhance sales team effectiveness.

Led extensive user research, conducting over 200 interviews across 30 Mumbai colleges, which identified a new target market and yielded 3 major strategic market opportunities for future product development.

Partnered with Senior Product Managers to prioritize key features, contribute to product roadmap definition, and develop detailed user personas, flows, and mock-ups, significantly influencing product ideation and strategic alignment.

Developed and maintained comprehensive product documentation, including PRDs and Go-To-Market (GTM) plans, which underpinned a highly successful MVP launch, garnering over 400 sign-ups within the first 15 days and exceeding initial projections by over 150%.

Executed targeted user research to uncover end-user expectations, directly contributing to a 15% increase in Conversion Rate Optimization (CRO) through the development of clear and engaging website copy.

Performed in-depth analysis of user flows to pinpoint critical drop-off points, subsequently implementing re-engagement campaigns via WhatsApp and email that successfully reduced customer churn rate by 20%.